THE ASK
Zespri, the largest producer of Kiwifruit wants to get people to include a kiwi a day in their mornings as a healthy habit as Kiwifruit is best eaten in the morning on an empty stomach. It detoxifies the system of your body and the fibre in the fruit contains lots of minerals that will provide you with a day's energy. 

THE IDEA
 'Wake Up With Zespri' 
"Wake Up with Zespri" and start your day golden! Sharing how consuming a sweet and zesty Zespri SunGold kiwifruit every morning can impact the overall wellbeing of the whole family every day! 

"Wake Up With Zespri" is an overall consumer outreach programme that travels through Malaysia, Singapore and Australia through a special tie-up with selected partners, live fun-filled activities that revolve around health and fitness, feel-good music, and a special Pop Pilates class led by world-renowned celebrity fitness instructor and founder of Blogilates, Cassey Ho from Los Angeles, the no.1 most watched female fitness channel on Youtube with over 3 million subscribers.

View the Golden Morning festivities here
Pre-event Video: Singapore
Post-event Video: Singapore
Key Visual: Singapore
Key Visual: Malaysia
Key Visual: Australia

Collaterals

KV & Stickers Insert
Today's Newspaper Cover Wrap
Colouring Paper + Positive Note Paper 
Badges
Activity Booklet
Tote Bag


Creative Director: Mavis Neo
Art Director: Evelyn Wongsosaputro
Copy Writer: Bryan Chiao
Designer: Evelyn Wongsosaputro
Illustrator: Harry Malt
Agency: The Secret Little Agency (TSLA), Singapore
Back to Top