We all know mornings are tough. Multiple alarms, endless snoozing, traffic jams, and not enough tender-loving-care. This year, the world's largest marketer of kiwifruit,
Zespri introduces the 'Wake Up With Zespri' Campaign, sharing how consuming a sweet and zesty Zespri SunGold kiwifruit every morning can impact the overall wellbeing of the whole family every day!
The Wake Up With Zespri campaign is a regional initiative that travels through Malaysia, Singapore, and Australia. The campaign incorporates an overall consumer outreach programme through a special tie-up with selected partners, live fun-filled activities that revolve around health and fitness, feel-good music, and a special Pop Pilates class led by world-renowned celebrity fitness instructor and founder of Blogilates, Cassey Ho from Los Angeles, the no.1 most watched female fitness channel on Youtube with over 3 million subscribers.
View the Golden Morning festivities here
Pre-event Video: Singapore
Key Visual: Singapore
Key Visual: Malaysia
Key Visual: Australia
Website Design
KV & Stickers Insert
Today's Newspaper Cover Wrap
Colouring Paper + Positive Note Paper
Badges
Activity Booklet
Tote Bag
Creative Director: Mavis Neo
Art Director: Evelyn Wongsosaputro
Copy Writer: Bryan Chiao
Designer: Evelyn Wongsosaputro
Illustrator: Harry Malt
Agency: The Secret Little Agency (TSLA)