THE ASK
Zespri, the largest producer of Kiwifruit wants to get people to include a kiwi a day in their mornings as a healthy habit as Kiwifruit is best eaten in the morning on an empty stomach. It detoxifies the system of your body and the fibre in the fruit contains lots of minerals that will provide you with a day's energy.
THE IDEA
"Wake Up With Zespri"
"Wake Up with Zespri" and start your day golden! An overall consumer outreach programme that travels through Malaysia, Singapore and Australia through a special tie-up with selected partners, live fun-filled activities that revolve around health and fitness, feel-good music, and a special Pop Pilates class led by world-renowned celebrity fitness instructor and founder of Blogilates, Cassey Ho from Los Angeles, the no.1 most watched female fitness channel on Youtube with over 3 million subscribers.
View the Golden Morning festivities here
Pre-event Video: Singapore


Key Visual: Singapore

Key Visual: Malaysia

Key Visual: Australia


Website Design

Collaterals

KV & Stickers Insert

Today's Newspaper Cover Wrap

Colouring Paper + Positive Note Paper

Badges

Activity Booklet

Tote Bag
Creative Director: Mavis Neo
Art Director: Evelyn Wongsosaputro
Copy Writer: Bryan Chiao
Designer: Evelyn Wongsosaputro
Illustrator: Harry Malt
Agency: The Secret Little Agency (TSLA), Singapore