Create buzz around MyBox, single serving menu for one with multiple combinations that you can pesonalize to your own liking and preference.
Celebrating the unique personalization of MyBox's by tapping into Indonesian youth's love for customized experiences. Audience can create a 3D vinyl toy figure together with their chosen MyBox modeled after them through a quick snap via Instagram Filter!
The selected winners and the 3d vinyl toy figures modeled after them:
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copywriter: Reagan Wijaya
Designer: Arvino Prameswara
Agency: Ogilvy Indonesia