THE ASK
Create buzz around MyBox, single serving menu for one with multiple combinations that you can pesonalize to your own liking and preference.
THE IDEA
"MyBox My-inan"
(MyBox MyToy)
Celebrating the unique personalization of MyBox's by tapping into Indonesian youth's love for customized experiences. Audience can create a 3D vinyl toy figure together with their chosen MyBox modeled after them through a quick snap via Instagram Filter!
The selected winners and the 3d vinyl toy figures modeled after them:
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copywriter: Reagan Wijaya
Designer: Arvino Prameswara
Agency: Ogilvy Indonesia