Print ads for Softex, the first female sanitary pad in Indonesia with betel leaf extract and
the perfect 29cm length for heavy flow.
"Betel Leaf Raft"
Softex with betel leaf extract gives you the feeling of comfort and protects you
in heavy flow moments.
Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace, Indonesia