THE ASK
Launch a strong brand ambassador campaign to position Pizza Hut as the Social Pizza Pioneer that's distinctive and becomes an integral part of Indonesia's youth culture.

THE IDEA
"Pizza Hut Selebizza Search"
The first ever all inclusive audition via Tiktok to search for the ultimate youth icon that is living & breathing the spirit of Pizza Hut - chosen by the people and for the people. The winner of the challenge will be crowned the brand ambassador for Pizza Hut and becomes Mr./ Ms. Bizza. 

Announcement & invitation video

Audition bloopers

Invitation key visual

Audience auditioning on Tiktok. Via branded filter you can choose which role you want to act on. Check out all the submissions on: www.tiktok.com/tag/SelebizzaSearch 


Finally! the chosen winner as the BA & star of our ad.



Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi, Jonathan Ronaldo
Copywriter: Cessita Putri, Reagan Wijaya
Designer: Gratia Fidelina, Adriana Putri
Agency: Ogilvy Indonesia
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