THE ASK
Brand identity, playbook & social media launch campaign for "Rabbit Habit", a skincare and makeup brand inspired by the Moon Rabbit's loyalty and dedication in service of the Moon Goddess heavenly beauty. 

THE IDEA
"Effortlessly beautiful"
Accompanied by the wisdom of oriental beauty, Rabbit Habit and its range of beauty & skincare products that are easy-to-use and effective, makes it effortless for our women to commit to their beauty ritual. Letting them to be #EffortlesslyBeautiful and in love with themselves and everything they have. 



Creative Director: Evelyn Wongsosaputro
Art Director: Evelyn Wongsosaputro
Production House: Seeds Motion
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