THE ASK
Recruit non-users to use Pond's Men x Spiderman products as an introductory product to the brand.

THE IDEA
"#MukaGantengSiapAction"
(#FaceReadyActionReady)
The hashtag says it all. When you're clean & handsome, you'd be ready for some action.



Creative Director: Evelyn Wongsosaputro
Art Director: Andrew Suryadinata, Karin Ellias
Copywriter: Ayunda Nurvitasari
Agency: Ogilvy Indonesia
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