Recruit non-users to use Pond's Men x Spiderman products as an introductory product to the brand.
The hashtag says it all. When you're clean & handsome, you'd be ready for some action.
Creative Director: Evelyn Wongsosaputro
Art Director: Andrew Suryadinata, Karin Ellias
Copywriter: Ayunda Nurvitasari
Agency: Ogilvy Indonesia