Maximise relevance to the Indonesian customers to start using Pond's Men White Boost as their facial cleanser brand of preference, despite the stigma that using grooming & brightening products isn't considered manly in Indonesia.
"Unbeatable Bright Face"
Pond's Men White Boost with protein gives you an unbeatable bright face, no matter what life slaps at you.
Veering away from the usual beautiful men marketing approach and tapping into slapstick humour.
Chief Creative Officer: Adrian Miller
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copy Writer: Chyntia Bamby
Agency: Ogilvy Indonesia