THE ASK
Create traffic for the MINI Roadshow at Pondok Indah Mall. 

THE IDEA
"The Tourist" 
A lost tourist asking people to help her getting to the booth. 



Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace, Indonesia
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