THE ASK
Create traffic for the MINI Roadshow at Pondok Indah Mall.
THE IDEA
"MINI THE TOURIST"
Getting a lost tourist to get people to help her getting to the booth.
Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace, Indonesia