THE ASK
Get more traffic to the MINI Roadshow at Pondok Indah Mall.
THE IDEA
"MINI THE TOURIST"
An activation of a lost tourist asking people for direction to guide her to the MINI booth.
Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace