THE ASK
Drive traffic to the MINI John Cooper Works (the fastest-accelerating and the most powerful MINI) 
test-drive event at Sentul International Circuit.

THE IDEA
 "FAST INVITE"
An invitation delivered even before they noticed. 
MINI Invitations hidden inside pizza boxes, delivered to potential buyers' office without them even knowing.
MINI decal invitation. 



Executive Creative Director: Kevin Le
Art Director: Evelyn Wongsosaputro
Copy Writer: Kevin Le
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace, Indonesia

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