THE ASK
Vaseline Healthy White wants to strengthen its relevance to the target market by connecting with the consumer emotionally. We want to inspire them that with healthy/ protected skin, nothing gets in the way of doing what they love so they can fully participate in life. 

THE IDEA
#KeepShining
Celebrating the stories of Shareefa Daanish and everyday women across Indonesia. The digital film encourages our women to #KeepShining in both their profession and passion (while having radiant skin of course). They can be active and still be beautiful. No need to be afraid to do whatever they love because Vaseline Healthy White heals and lightens their skin in all their activities.

Digital Video


Creative Group Head: Evelyn Wongsosaputro
Art Director: Ichsan Satyagraha
Copy Writer: Dewi Sutrisno
Agency: Ogilvy Indonesia
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