THE ASK
Vaseline Healthy White wants to strengthen its relevance to the target market by connecting with the consumer emotionally. We want to inspire them that with healthy/ protected skin, nothing gets in the way of doing what they love so they can fully participate in life. 

RESPONSE
#KeepShining
Celebrating the stories of Shareefa Daanish and everyday women from across Indonesia. The digital film encourages our women to realize that there's nothing they can't go up against in life. They can get active and still be beautiful. They can follow their passion and still shine at their career (while having brilliant radiant skin of course).
Creative Group Head: Evelyn Wongsosaputro
Art Director: Ichsan Satyagraha
Copy Writer: Dewi Sutrisno
Agency: Ogilvy Indonesia
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