THE ASK
Recruit more non-users to use Pond's Men x Star Wars products as an introductory product to the brand.

THE IDEA
#JoinTheHandsomeSide
Every man has a bright side within. The force is there, you just need to awaken it. 

 

Chief Creative Officer: Adrian Miller
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copy Writer: Chyntia Bamby
Agency: Ogilvy Indonesia
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