Launch campaign for Pond's Glow-Up cream that gives you an instabright glow and can be used as primer, moisturiser and/ or highlighter.
"Glow Like A Star"
Every girl is glowing from within. But now with Pond's Glow-Up cream, you can glow even brighter than the stars! "Glow Like A Star" captures the glow of the brightest stars in Indonesia, under the brightest stars in the sky. 12 KOLs, 12 Star Signs, 12 Personalities and 12 Glow Looks.
Chief Creative Officer: Adrian Miller
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copy Writer: Chyntia Bamby
Agency: Ogilvy Indonesia