BACKGROUND
Manufacturing sector accounts for 1/3 of Singapore's GDP but is experiencing a talent drainage due to leakages within tertiary (Poly, Uni) and NS segments to other courses of study or other job selections.

THE ASK
Fill vacancies of overlooked good Engineering jobs in Singapore largely in Mechanical, Mechatronics, and Electronic fields of Engineering with diploma holders and degree holders and ensure a steady flow of ready talent to support growth of the sector.

CHALLENGES
1. Inability to imagine engineering's impact on the world
2. Wrong perceptions leading to hesitation (no career progressions, not dynamic & exciting)
3. Lack of inspirations and guidance during crucial school period

RESPONSE
"Engineering the Possibilities"
Bringing engineering to life through modern-day impactful examples that is easy-to-understand and relevant to the audience headspace through an interactive portal where students can learn more about real-world application of theory and get real "on the job" scoops from industry leaders.
Car of the future
Lifesaving Jetpack
Robotic Exoskeleton
Smartphone of the Future

Provoking campaign ads driving students to the interactive portal.

Print ad camouflaged as movie poster.
Bus-stop ad near NS Camps
Email Blast at School
The Engine Room Kit (To be distributed to students prior to event) 
The Engine Room Event: Invention Booths
The Engine Room Event: Company Booths



Content Director: Wenen Tang
Art Director: Evelyn Wongsosaputro
Copy Writer: Wenen Tang
Designer: Evelyn Wongsosaputro
Agency: The Secret Little Agency (TSLA), Singapore

Back to Top