THE ASK
Launch campaign for Dove Super Shampoo, first ever SUPER shampoo with 3-in-1 benefits that tackles 3 problems: hair loss, dandruff and limp.

THE IDEA
"SUPER Hair, SUPER Day"
You can never know what will happen in a day, but with Dove Super Shampoo you'll know that your hair will stay SUPER. And when your hair is SUPER, you will feel SUPER and the rest of your day will be SUPER too.

 


Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi
Copy Writer: Chyntia Bamby, Cessita Putri
Agency: Ogilvy Indonesia
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