THE ASK
TVC to communicate the three Bisolvon cough syrup variants: 'Bisolvon Extra' for chesty cough, 'Bisolvon Antitusive' for dry cough and 'Bisolvon Flu' for cold & flu.
THE IDEA
"BISOLVON GAME SHOW"
We show that understanding the different types of cough is essential to seek the right treatment.
THE RESULT
After airing, sales increased up to 30%.
New flu monster design for Bisolvon Indonesia.
Executive Creative Director: Kevin Le
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace