THE ASK
TVC to communicate the three Bisolvon cough syrup variants: 'Bisolvon Extra' for chesty cough, 'Bisolvon Antitusive' for dry cough and 'Bisolvon Flu' for cold & flu.
THE IDEA
"Bisolvon Game Show"
Through the game show, we show that understanding the different types of cough is essential to seek the right treatment.
THE RESULT
After airing, sales increased up to 30%.
New flu monster design for Bisolvon Indonesia.
Executive Creative Director: Kevin Le
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace, Indonesia