Thematic campaign for Pizza Hut Abundance Menu: Triple Box, Big Box, Double Box.
"Emang Paling Bizza BM (Banyak Mau)"
(Eng: The one with the most possibilities)
Embedding Pizza Hut's "Emang Paling Bizza" spirit in local context BM (Banyak Mau/ want a lot of things) and turning it into something positive in this campaign by showing that the abundance menu from Pizza Hut can cater to any of your BM.
Chief Creative Officer: Adrian Miller
Creative Director: Evelyn Wongsosaputro
Art Director: Affan Ryandi, Jonathan Ronaldo
Copy Writer: Reagan Wijaya, Cessita Putri
Agency: Ogilvy Indonesia