The New MINI

---

THE ASK
Launch campaign of the "The New MINI. The New Original."

THE IDEA
"THE NEW CLASSIC (8-BIT) TO THE NEW ORIGINAL"
Print Ad 1
Print Ad 2



Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Kevin Le
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace
Back to Top