Softex Hello Kitty

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THE ASK
Launch TVC & print ad for the new Softex Hello Kitty special edition sanitary pad. 

THE IDEA
"Happify Your World"
Your new best friend with stylish & cute design that will make your world more cheerful
even during 'bad days'.


Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace
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