Launch TVC & print ad for the new Softex Hello Kitty special edition sanitary pad.
"Happify Your World"
Your new best friend with stylish & cute design that will make your world more cheerful
even during 'bad days'.
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace