Nike Run Jakarta

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THE ASK
Motivate and inspire young Indonesians to run more with Nike.

CHALLENGES
#1 Low engagement despite high downloads.
#2 Clutter takes on a new meaning in Jakarta.
#3 Jakarta still lacks infrastructure for urban running.
#4 Running is still not a sport.
#5 We are only top-of-mind during races.

RESPONSE
What if we told Jakartans they can make Jakarta better through running?



Creative Director: Mavis Neo, Daniel Ko, Nicholas Ye, Hanyi Lee
Art Director: Evelyn Wongsosaputro
Copy Writer: Daniel Ko, Nicholas Ye
Designer: Neville Hew
Agency: The Secret Little Agency (TSLA)
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