MINI The Tourist

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THE ASK
Get more traffic to the MINI Roadshow at Pondok Indah Mall. 

THE IDEA
"MINI THE TOURIST" 
An activation of a lost tourist asking people for direction to guide her to the MINI booth.​​​​​​​



Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Mita Diran
Agency: Y&R/ The Campaign Palace
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