MINI Fast Invite

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THE ASK
Drive traffic to the MINI John Cooper Works, the fastest-accelerating and the most powerful 
MINI  test-drive event at Sentul International Circuit.

THE IDEA
"FAST INVITE"
An activation of an invitation delivered even before they noticed. 
MINI Invitations hidden inside pizza boxes, delivered to potential buyers' office without them even knowing.
MINI car sticker invitation. 



Executive Creative Director: Kevin Le
Art Director: Evelyn Wongsosaputro
Copy Writer: Kevin Le
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace

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