LG Oled TV

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THE ASK
Key visual to show LG Oled TVs evolution. 

THE IDEA
Concept 1: "From time to time, evolving to perfection. "
Concept 2: "From the same DNA, evolving to perfection."


Associate Creative Director: Wang Zhi Liang
Art Director: Evelyn Wongsosaputro
Copy Writer: Nana
Designer: Evelyn Wongsosaputro
Agency: Y&R/ The Campaign Palace
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