BMW Urban Jungle

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THE ASK
Improve the BMW X-Series dealership experience to appeal more to Jakarta's young executives.

THE IDEA
"CONQUER THE URBAN JUNGLE"
Artistic installation illustrating the BMW crossover and sports activity vehicle model BMW X3 and its everyday adventures in the urban jungle.


Executive Creative Director: Kevin Le
Creative Director: Ronny Pratama
Art Director: Evelyn Wongsosaputro
Copy Writer: Kevin Le
Agency: Y&R/ The Campaign Palace


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